Interactive
Colombia – Relax Gaming debuterar i Colombia med stor MegApuestas-lansering
By phil - 23 september 2022
The deal will see MegApuestas benefit initially from Relax’s proprietary content, taking its full portfolio live, including its 94 per cent RTP range, with blockbuster hits including Temple Tumble, Money Train 2 och Bananstad.
Relax’s South American debut comes as the online casino vertical continues to grow in popularity in Colombia, which has given way to unprecedented growth in recent years.
As one of Latin America’s leading regulated iGaming markets, Relax’s debut in Colombia marks a significant milestone in the tier one provider’s expansion roadmap.
With multiple operators set to reap these rewards, the supplier is expected to announce numerous additional Colombia-based partnerships in the near future.
Commenting on its Colombian debut, Alexia Smilovic Rønde, Chief Regulatory Officer at Relax said: “We’re delighted to have entered the LatAm market through Colombia. The high pace at which we’re expanding globally is deeply encouraging, especially with this new jurisdiction that boasts such a high regulatory profile.
“We’ve effectively capitalised on previous jurisdictional experience to achieve an extremely fast time to market. We’ll certainly keep a close eye on regional regulatory developments to continue our successful journey in this part of the world.”
Nadiya Attard, Chief Commercial Offer at Relax, added: “The Colombian online gaming market was one of the first Latin American markets to thoroughly regulate online gambling and has been progressing steadily every year. It’s with great pride that we enter the market with the operating powerhouse MegApuestas.
“Their longstanding reputation and local demand will ensure Relax Gaming gets off to an exceptional start in this extremely promising market. We look forward to launching our proprietary content within Colombia with leading titles, and the business growth to come.”
Daniela Asaftei, Head of CRM MegApuesta, said: “We couldn’t be happier to introduce Relax’s portfolio to our Colombian players and are delighted that they chose MegApuesta for their entrance into Latin America.
“We’re certain Relax’s games will provide our players with an entirely new level of entertainment, and we can’t wait to see how they react when these are made available to them.”
Relax Gaming, etablerad som en av branschens ledande B2B-leverantörer, utsågs nyligen till bästa mobilspelmjukvaruleverantör vid de prestigefyllda EGR B2B Awards och till bästa spelleverantör vid AskGamblers Awards. Utöver det har företaget konsekvent åtnjutit otaliga andra branschpriser och nomineringar i år.
Totalt tillhandahåller Relax Gaming mer än 4,000 XNUMX onlinekasinospel, från sina högpresterande egna slots till ett betydande, varierat bibliotek med innehåll från handplockade tredjepartsstudior via sina partnerskapsprogram.
