Tags: Groupe Lucien Barrière
Frankrike – Barrière köper 60 procent av den digitala kreativa byrån Nolaroads
French casino and hotel group Lucien Barrière Group announced is continuing its digital transformation by taking a majority stake of 60 per cent in a company called Nolaroads, an agency specialising in digital transformation and mobile applications. It expects to have a Barrière-branded mobile gaming app by the end of next year. Created in 2012…
France – Barrière marketing campaign hits the beach
French casino group Lucien Barrière is launching an advertising campaign from the beach this summer aimed at holidaymakers who are staying near the group’s casinos. Known as Plage Roulette. the advertising concept is social and experiential, and aims to develop brand awareness and create traffic and animation in its establishments: a first in the world…
Ivory Coast – Barrière to open Ivory Coast casino next month
The French-born operator Groupe Barrière will open a casino in Abidjan in Ivory Coast on May 1, marking its first move on the country. The Ivory Coast casino will be called the Golden Elephant and will be located within the walls of Sofitel Hotel Ivoire. Alain Le Gars, General Manager of the casino at a…
Frankrike – EGT slutför serier av installationer med Groupe Barrière
Euro Games Technology har ökat sin försäljning i Frankrike under de senaste åren samtidigt som de samarbetar med de mest kända lokala kasinooperatörerna, som Groupe Barrière, JOA Group, Group Arevian, Group Viking och de oberoende kasinon. Några av dess senaste installationer har ägt rum i flera anläggningar av Groupe Barrière, som äger 32 kasinon i...
Laos – Sex företag lägger bud på Savan Vegas
Sex företag har uttryckt intresse och har blivit godkända att lägga bud på köpet av Savan Vegas Hotel and Entertainment Complex, ett fullfjädrat kasinohotell beläget i Savannakhet i Laos, nära gränsen till Thailand. San Marco Capital Partners (SMC), den exklusiva försäljningsagenten som arbetar på uppdrag av regeringen för det laotiska folkets...
France – Besancon acquisition demonstrates Joa’s revival
Having reduced its debt; Joa, the third biggest casino group in France, has demonstrated it has the financial muscle to grow again with the purchase of the casino in Besancon, in Eastern France. The casino, bought for an undisclosed sum from Lucien Barrière group, lies in 62nd place in terms of France’s best performing casinos….
France – Galaxy Gaming installs Lucky Ladies with Barrière
Galaxy Gaming has installed its table game Lucky Ladies into six different Groupe Lucien Barrière French casinos, marking the first French installs for this proprietary table game. The first installation took place at the Casino Barrière du Deauville in Normandy. This luxury seaside casino is favoured by France’s most discerning clientele, and will be showcased…
