Leverantörsnyheter
USA – OPTX för att analysera spelardata på Saratoga Casino Black Hawk
By phil - 27 maj 2021
OPTX, the Las Vegas-based tech company focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, is proud to announce the addition of Saratoga Casino Black Hawk in Colorado to its portfolio.
OPTX, som grundades 2019 av tidigare kasinochefer, förenar all casinodata och ger operatörer en innovativ syn på sin verksamhet. Tillgänglig via stationära och mobila applikationer skapar dataintelligensen som används av OPTX handlingsbara rekommendationer för kasinooperatörer, ger individuella insikter i realtid för att säkerställa att ingen handlingsbar spelare missas, och ger teamen möjlighet att lägga mindre tid på att sammanställa data och mer tid på att implementera strategier som ökar gästbesök, intäkter och lönsamhet.
A short drive from Denver, and surrounded by beautiful mountains, Saratoga Casino Black Hawk is one of Colorado’s hidden gems. Situated in the heart of town at the corner of Main Street and CO-119, the casino is outfitted with more than 400 slot machines, a wide array of table games and an all-new 1,400 square foot, state-of-the-art sports book powered by Betfred Sports.
“We are thrilled to partner with the talented team at Saratoga Casino Black Hawk. With the property positioned in a highly competitive market, OPTX will help leadership drive change through the platform’s insights and action,” said Brooke Fiumara, Co-Chief Executive Officer of OPTX.
“OPTX is going to be a transformative tool for our property helping us modernize the way we measure and manage our business. OPTX is a real time, end to end solution that does everything from player engagement to artificial intelligence-based recommendations for our slot floor,” said Tim Morrissey, General Manager of Saratoga Casino Black Hawk.
By incorporating OPTX, operators at Saratoga Casino Black Hawk will now have access to a diverse tool to understand their players and property better to drive an increase in revenue, profitability, and guest satisfaction.
