SPORTSPEL
Brazil – Kambi signs online sportsbook partnership with Rei do Pitaco
By phil - 23 december 2022
Kambi Group has signed an online sportsbook agreement with Rei do Pitaco (RDP), the largest daily fantasy sports operator in Brazil.
The multi-year partnership will enable RDP to leverage Kambi’s market-leading technology and services to launch a real-money online sportsbook in Brazil, which is in the process of regulating sports betting and expected to become one of the largest regulated markets in the world.
Mobile-led RDP has built its fantasy sports success through a focus on soccer, by far the most popular sport in Brazil. The operator’s mobile app has received more than 3.4 million app downloads since going live in 2019, with its customer database to continue to grow through the addition of sports betting.
Under the agreement, the operator will utilise Kambi’s customisable technology and powerful suite of APIs and differentiation tools to deliver a highly localised product to its players, as well as benefitting from award-winning products such as the Kambi Bet Builder.
RDP recently secured venture capital investment to expedite growth and power its move into sports betting. The company has also received investment from technology entrepreneur and FanDuel co-founder Nigel Eccles, who last year took up the position of Chair of RDP.
Kristian Nylén, Kambi CEO and Co-founder, said: “Brazil has the potential to come one of the world’s largest regulated sports betting markets so I am delighted Kambi has partnered with Rei do Pitaco, a company which I believe is uniquely positioned to gain a strong position in the country.
"De begåvade människorna bakom Rei do Pitaco har spännande och ambitiösa planer, så det här avtalet är ett bevis på styrkan och flexibiliteten hos vår sportsbookteknologi för att kunna stödja dessa mål och stärker vår position som den ledande sportsbookpartnern i Latinamerika och över hela världen världen."
Mateus Dantas, CEO and Co-Founder of Rei do Pitaco, said: “We are pleased to have agreed this exciting sports betting partnership with Kambi. Through this new operation, we are confident of delivering a market-leading online sportsbook to our fast-growing customer database which will have access to an excellent and safe user experience on our platform.”
